"Ride the Wave" was the slogan for past years' internal "Wave" campaigns at CastleBranch. Ride the Wave relates to the surfing analogy of not fighting the wave, but rather moving with its natural tide. That's exactly what CastleBranch encourages internal team members to do during Wave. They support and boost company morale by celebrating their efforts and equipping them with the tools needed to succeed. I chose to connect the typographic treatment with a surfboard to represent the tool aspect in a symbolic way.
Ride the Wave
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